de Bruyn, Benoit


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A bio-chemical engineer with a post-graduate degree in Management from the Solvay business school, Benoît founded NEWTREE in 2001. He began his career with Eco-System Engineering where he developed an environmental research office before moving to Jan De Nul NV, a society for environmental engineering and dredging, where he became Managing Director of a subsidiary he created. He later joined Floridienne Group, a large Belgian publicly-listed food and life sciences business, where he was first Director of mergers and acquisitions and internal auditing and then, Financial Director. Benoît created the NEWTREE concept and is now responsible for the overall management and strategic direction of the business as well as being particularly involved in new product and brand development.