UJ Mug Shot


Udaiyan Jatar

CEO at Blue Earth Network

Atlanta, GA, US


Udaiyan (U.J.) Jatar is the CEO of Blue Earth Network, a transformation agency dedicated to helping change-makers to create and scale disruptive innovation and iconic brands. Blue Earth works with visionary leaders to drive market or sector transformation.

The world-class Blue Earth team works on market transformation projects with organizations ranging from Fortune 100s like the H.J. Heinz Company and IHG to exciting growth companies like NewTree and a number of exciting start-ups that are developing world changing technology. Blue Earth's transformation work transcends sectors and includes visionary nonprofits like ACSS and Future Foundation and social enterprises in communities like the Red Lake Nation.

U.J.’s innovation and marketing career spans 20 years in companies like Coca-Cola and Procter & Gamble, creating and scaling businesses worldwide. He resigned as Global Vice-President of Innovation at Coke to launch the Blue Earth Network.

He will co-teach a pioneering "Certified Professional Innovator" program for senior executives at Georgia State University starting this fall. He loves teaching marketing at Bainbridge Graduate Institute, a leading sustainable MBA program in Seattle. He serves on the board of Georgia Center for Nonprofits and is a sought after speaker at global conferences and innovation events.